Vim li cas Nicotine Pouches tau nrawm nrawm hauv Asmeskas?

 

Tebchaws Asmeskas yog lub lag luam loj tshaj plaws rau vapes thoob ntiaj teb thiab qhov chaw xa tawm tseem ceeb rau Suav vape. Raws li cov ntaub ntawv thib peb, Asmeskas kev lag luam vape muaj nqis kwv yees li ntawm $ 8.3 nphom hauv xyoo 2023, nce 8.7% xyoo dhau los. Statista kwv yees tias los ntawm 2024, Asmeskas kev lag luam luam yeeb yuav ncav cuag $ 107.5 billion, nrog rau ntu vape loj hlob mus txog $ 8.8 billion.

 

Thaum cov vape pov tseg tau loj hlob sai hauv Asmeskas, cov hnab nicotine tau nthuav dav sai dua.

 

Raws li CDC, txij li lawv cov kev taw qhia rau Asmeskas kev lag luam hauv xyoo 2016,nicotine hnab muag tau nce 300-fold hauv tsib xyoos xwb.

 

Swedish Match AB, lub ntiaj teb cov khoom lag luam loj tshaj plaws ntawm nicotine hnab, muaj cov npe nrov xws li General thiab ZYN. Thaum lub Kaum Ib Hlis 2022, Philip Morris International tau txais Swedish Match rau $ 16 nphom, feem ntau vim yog ZYN txoj kev loj hlob.

 

Thaum Lub Ob Hlis 2024, Philip Morris tau tshaj tawm muag ze li ntawm 385 lab lub kaus poom ntawm ZYN hauv Asmeskas xyoo 2023, nce 62% xyoo dhau los, nrog rau kev lag luam feem ntau tshaj 70%. Lawv cia siab tias kev muag khoom yuav ncav cuag 520 lab cov kaus poom hauv xyoo 2024.

 

Nyob rau lub Plaub Hlis 2024, Nielsen tau tshaj tawm txog 14.1% xyoo dhau ib xyoo poob hauv US vape muag, thaum ZYN qhov muag tau nce li ntawm 80%.

 

Txog lub Tsib Hlis 2024, Bloomberg tau tshaj tawm tias ntau lub khw muag khoom thoob plaws hauv Asmeskas, suav nrog cov khw muag khoom hauv New Jersey thiab Florida, ntsib cov hnab ZYN tsis txaus.

 

Cov tuam txhab tshawb fawb txog kev lag luam qhov project uas los ntawm 2030, lub ntiaj teb nicotine hnab ua lag luam yuav ncav cuag ze li ntawm $ 23.6 billion, tuav ib qho kev loj hlob txhua xyoo ntawm 35.8%.

 

Vim li cas cov hnab nicotine tau txais txiaj ntsig sai hauv Asmeskas, thaum muaj kev vam meej ntawm kev lag luam vape? Muaj 3 yam tseem ceeb:

 

1.Kev txhim kho khoom hauv Nicotine Pouches

 

Nicotine pouches, tseem hu ua "snus" hauv Sweden, tau hloov zuj zus los ntawm cov khoom lag luam luam yeeb rau hauv cov khoom siv nicotine yooj yim. Cov hnab nicotine niaj hnub tsis muaj cov luam yeeb thiab siv hluavtaws nicotine, uas tso cai rau kev nqus sai dua los ntawm qhov ncauj mucosa. Lawv tuaj nyob rau hauv qhuav, ib nrab qhuav, thiab noo ntau yam, nrog rau US kev lag luam nyiam cov qhuav hom vim nws qab zib tsw thiab ruaj khov tso tawm nkhaus.

 

Hom zoo li ZYN, tsim los ntawm Swedish Match cov kws tshawb fawb Mattias Sharpe-Sjöberg thiab Linus Mealey, tau ua tiav cov txiaj ntsig tseem ceeb hauv Asmeskas txij li lawv cov kev lag luam qhia txog thaum ntxov 2010s.

 

2. Ntau thiab ntau txoj cai nruj rau vape

 

Raws li kev noj qab haus huv thoob ntiaj teb nce siab, vape tau dhau los ua neeg nyiam rau lawv cov khoom txo qis thiab rov hais dua rau cov hluas.

 

Txawm li cas los xij, Asmeskas cov cai tau nthuav dav ntxiv kom suav nrog e-luam yeeb hauv qab cov ntsiab lus ntawm cov khoom luam yeeb, ua rau muaj kev txwv rau lawv siv hauv cov chaw pej xeem.

 

Hloov chaw, hnab nicotine tuaj yeem siv tsis pom kev hauv qhov chaw tsis muaj pa luam yeeb xws li tshav dav hlau thiab chaw ua haujlwm, ua rau lawv nrov dua. Cov xeev xws li California thiab New York tau txwv tsis pub muaj vape tshwj tsis yog haus luam yeeb, ntxiv dag zog rau kev thov ntawm cov hnab nicotine.

 

 

3.Market saturation ntawm pov tseg vape

 

Pov tseg Vape tau dhau los ua kev lag luam tseem ceeb., tab sis kev xa khoom ntau dhau tau ua rau muaj cov khoom lag luam tseem ceeb. Raws li txoj cai tswjfwm nce ntxiv, Asmeskas cov neeg muag khoom tab tom nrhiav cov khoom siv hloov pauv, ua rau txoj hauv kev rau cov hnab nicotine txoj kev vam meej.

 

ZYN cov khoom lag luam muaj dav thoob plaws ntau lub khw muag khoom, los ntawm cov chaw nres tsheb roj mus rau lub khw vape. Txawm tias e-luam yeeb hom xws li Juice Head tau tsim cov kab nicotine hnab, qhia kev ua lag luam muaj zog.

 

Thaum cov no yog cov laj thawj tseem ceeb rau kev nce ceev ntawm cov hnab nicotine hauv Asmeskas, lwm yam tseem ceeb kuj pab. Cov tuam txhab luam yeeb loj xws li Altria, British American Tobacco, thiab Nyiv Tobacco tau nqis peev rau hauv cov hnab nicotine, qhia txog lawv txoj kev loj hlob.

 

Kev tshawb fawb qhia tias cov hnab nicotine ua rau muaj kev pheej hmoo tsawg dua li vaping lossis cov khoom haus luam yeeb. Nrog rau kev tswj hwm qhov zoo ntawm e-luam yeeb thiab luam yeeb ib txwm muaj, cov hnab nicotine puas tuaj yeem ua tus thawj coj hauv kaum xyoo tom ntej? Qhia koj cov kev xav hauv cov lus hauv qab no.